Last Call Summer SPF • Landing-page concepts

Two Landing-Page Concepts For The Summer SPF Close-Out.

Destinations for the last-call SPF push that closes the returning-customer gap before month end. Both are cloned from TruSkin's own live lander design system and real product photography; both are concept mockups for review, not live truskin.com pages.

Concept 1

SPF-only landing page

For the SPF ad set (the top-spending creator). Leads on the sheer universal tint that evens skin so you can skip the makeup; skincare with SPF, the label-true differentiated angle.

Single productUniversal tint / makeup-friendlyReal reviews embedded4.6★ • 82 reviewsCross-sells the routine

Open the landing page

Concept 2

Morning routine landing page

Sells the four-step morning system (cleanse, brighten, hydrate, protect) to lift the low AOV; the highest-leverage move on the account. Anchored on the real $79.44 sum-of-parts value.

4-step bundleAOV leverGentle vitamin C (SAP)$79.44 value anchorSubscribe & save 20%

Open the landing page

How these were built

The Thinking Behind The Pages.

Design: cloned from their own landers

The design system is modeled 1:1 on the client's live, Figma-derived landers: the SPF lander (truskin.com/pages/spf-30-mineral-sunscreen-facial-serum-pdp, shared by Gavin in #ctc_truskin) and the Radiance bundle lander.
Same type pairing (Abril Display headlines with one italic accent phrase; Filson-style body), same orange-on-white palette, sticker labels, pill CTAs, selector cards, comparison table, stat tiles, numbered FAQ, orange footer.
Real photography only: TruSkin's site imagery, their own designed tiles, and the April Air shoot. Real TruSkin wordmark asset. Zero AI imagery.
Full-page desktop + mobile renders reviewed against the reference lander side by side before handoff.

Copy & data (redteam-verified)

Every price, size, and review count is read from truskin.com (2026-07-24); the $79.44 anchor is the real sum of the four products.
Real named reviews from their own review widget (NgocH, AshleyB, TwoMama!, Amazon Customer), quoted verbatim.
Sunscreen claims stay inside the FDA monograph; the 30-day money-back guarantee and non-nano zinc are verified on their live lander.
The offer is left as {{OFFER}} and the deadline as {{END DATE}}; nothing is invented.

Before these go live (open items)

Fill the real offer into {{OFFER}} and the real deadline into {{END DATE}} (both pages).
Pricing note: the canonical SPF PDP is $24.99 (1 oz); their live SPF lander currently sells the same size at $19.99. Align the concept price with whichever surface the offer runs on.
Decide the routine bundle SKU and price; keep the discount around 15 to 20 percent so it stays margin-safe and on-brand for "affordable and accessible".
Cleanser, serum, and moisturizer review quotes to pull from their product pages (SPF reviews are already real and verified).
Jon, Grace, and Zoe to review the angle and copy; the live site build is the client's (their team + new web partner).